Functions of Advertising Agencies

Advertising agencies play a vital to promote business sales and revenue. They use different modes of advertising such as social media advertising, hoarding advertising, bus stand advertising and many more. Advertising agencies provide many services to clients in the context of advertising, printing and designing etc. There are many advertising agencies in Lucknow among them Radius info solutions is the renowned Advertising agency in Lucknow that allows numerous services to their clients. These agencies have numerous functions and duties which are given below:

Plan for advertising: Advertising agency makes plans and programmers for its customers.  To prepare any plan for advertising, full efforts and information are required. For this, the agency requires full information about the services or products of the particular business.

Creation and execution: Once the advertising plan is prepared by the advertising agency, it will be sent to the advertiser for approval. After the approval of the plan, the execution process takes place. The agency chooses suitable advertising media and advertisement is ready to create. In this process, a copy will be prepared, illustrations will be drawn or photographed, layouts will be made and advertising messages will be prepared. 

Coordination: This is another significant function of the Hoarding Advertising in Lucknow. It ensures proper coordination between clients and the agency. 

Mechanical production: It is the process to transform copy, illustrations and layout into an expected printed advertisement.

Traffic: After the completion of the advertisement, it is given to the media which will carry it. This is possible only after the illustration, copy, mechanical production and client’s satisfaction and approval.

Accounting: It checks the availability of advertisements in media, checks media invoices against release orders, payment of media bills, to collect bills from clients and to clients.